FOR IMMEDIATE RELEASE
Couponnetwork.com Debuts "Like Rewards" to Encourage More Brand Affinity on Facebook and Better Social Measurability®
Another Way CouponNetwork.com Brings Unique Value and Greater Engagement to Today's Savvy Digital Consumer
ST. PETERSBURG, FL. (February 29, 2012) – CouponNetwork.com, a leading provider of online coupons and unique savings experiences powered by Catalina, today launched "Like Rewards," a "Facebook fan accelerator" designed specifically to help brands understand and optimize the in-store impact of their social initiatives. The new solution increases the value of coupons found on CouponNetwork.com for consumers who "like" their favorite brands and offers on Facebook.
Like Rewards makes accessing and sharing great deals faster, easier and more rewarding for today's social and savings-focused shopper. This new product's integration into Catalina's multi-channel, online and offline, communication platforms provides valuable insight into the in-store impact of their social initiatives and enables brands to engage their fans beyond the Facebook wall.
Social Brand Building That You Can Measure
"We're really excited to learn more about the consumers we're engaging with socially," says Erin Lifeso, director of marketing for Balance Bar. "Understanding more about who our fans are will help Balance Bar create better and more mutually-rewarding relationships with them."
"Like Rewards is designed to help brands engage today's social consumer with a brand experience that recognizes and rewards their advocacy right at the start," said Susan Gear, General Manager of CouponNetwork.com. "It is also the first truly measurable way to integrate social brand building into your digital strategy."
The ability to understand in-store impact is made possible through Catalina's vast network of grocery, mass and drug retail stores.
Reinforce Social Engagement In-store with Coupons at Point of Purchase
Brands can also thank their new fans, with additional savings, when the Like Reward coupon is redeemed in-store. Delighting consumers with unexpected additional rewards could further encourage more social engagement and loyalty over time. Catalina's printers at the point-of-sale can enable that kind of online, offline relationship.
So Easy for Consumers and for Brands
CouponNetwork.com makes it easy and rewarding for consumers to "like" a brand on Facebook. With Like Rewards, a user simply "likes" the brand on Facebook and a higher value offer is made available for printing instantly. For brands, integrating Like Rewards into their CouponNetwork.com offers means they don't have to additionally invest in driving traffic in order for the Like Rewards initiative to be successful.
Part of an Ongoing Investment in Social & Video Engagement
In December, CouponNetwork.com was the first coupon site to introduce Video Rewards, a solution that increases the value of a coupon featured on CouponNetwork.com when a consumer views an online video about the featured product. Earlier this year they introduced social sign-on features, allowing visitors to simply register or sign-in with CouponNetwork.com through their Facebook®, Twitter®, Google®, Yahoo! ®, MSN® or AOL® accounts. Social registration allows visitors to speed through the registration process and does not require them to create and remember another username and password. CouponNetwork.com was also the first coupon site to integrate Pinterest "PinIt" buttons, allowing their consumers to "pin" their favorite coupons onto the popular and fast-growing social site.
CouponNetwork.com, powered by Catalina, is an online marketing platform designed to connect a fast-growing crowd of bargain-minded shoppers with their favorite grocery retailers and brands. The site features printable online coupons and YourBucks® reward offers. YourBucks® Rewards are dollars-off coupons the consumers earn when they purchase participating products. Like cash, YourBucks® rewards can be used to purchase anything in the store – no minimums or restrictions.
About Catalina Marketing
Catalina is committed to helping manufacturer and retail brands deliver unprecedented performance. With proprietary and integrated in-and out-of-store marketing platforms, Catalina enables brand stewards to deliver the right message to the right audience in the right environment. Catalina leverages the world's largest, transaction-level, shopper-data warehouse to develop, deliver, and measure shopper and patient-driven engagements with approximately 90M households and 130M patients annually. Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 US pharmacies. Catalina is based in St. Petersburg, Florida, with operations in the US, Europe and Japan. To learn more, please visit www.CatalinaMarketing.com.
Senior Vice President, Finance
Catalina Marketing Corporation