FOR IMMEDIATE RELEASE
CouponNetwork Makes It Easier for Consumers to Share
Printable Coupons with New Social Media Capabilities
ST. PETERSBURG, FL. (MAY 31, 2011) - CouponNetwork.com, powered by Catalina Marketing Corporation, announced today the debut of social media enhancements to enable consumers to tweet about an online coupon offer directly from the listing and offer details page. Easier access to the website's Facebook and Twitter pages are also new features.
The newly launched website, designed to help a fast-growing segment of savings-focused shoppers connect with their favorite grocery brands and retailers online, allows users to "like" listed product offers via Facebook. Now users can tweet about grocery coupons without having to leave CouponNetwork.com.
"In addition to helping consumers save money on their favorite brands, we are making sure that the process of sharing product coupon offers and connecting directly with CouponNetwork.com is as easy as possible," said Chris Henger, Executive Vice President of Digital at Catalina Marketing.
Links to CouponNetwork.com's Facebook and Twitter pages featured on the navigation bar are also new additions to the website. The easily accessible social media tools make it even simpler for users to connect with the website directly and share information about product printable coupon offers within their own social media circles.
CouponNetwork.com, powered by Catalina, is an online marketing platform designed to connect a fast-growing crowd of bargain-minded shoppers with their favorite grocery retailers and brands. The site features printable online coupons and YourBucks® reward offers. YourBucks® Rewards are dollars-off coupons the consumers earn when they purchase participating products. Like cash, YourBucks® rewards can be used to purchase anything in the store – no minimums or restrictions.
About Catalina Marketing
Catalina is committed to helping manufacturer and retail brands deliver unprecedented performance. With proprietary and integrated in-and out-of-store marketing platforms, Catalina enables brand stewards to deliver the right message to the right audience in the right environment. Catalina leverages the world's largest, transaction-level, shopper-data warehouse to develop, deliver, and measure shopper and patient-driven engagements with approximately 90M households and 130M patients annually. Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 US pharmacies. Catalina is based in St. Petersburg, Florida, with operations in the US, Europe and Japan. To learn more, please visit www.CatalinaMarketing.com.
Senior Vice President, Finance
Catalina Marketing Corporation